However, after last night and some further research, I am willing to take my stance under review. I now understand that building a platform is more than collecting as many nameless faceless followers as possible and trying to shove your book down their throats. Despite what my mother thinks, my book isn't for everyone, I get that, so I don't want or need to market it to everyone. The idea is to build a network of people who hold the same interests and reading tastes as you and get to know them. This is an excellent thought, but how does one do this? (I don't have the answer I am asking.)
In my research on platforms in today's global community, this is the most clear definition I found of what goes into it.
- How many people are on your email list or subscribe to your blog?
- How many followers do you have on twitter?
- How many Facebook friends or fans do you have?
- How much monthly traffic do you get?
Once you make these connections, how do you keep them interested? This is where the content comes in. There seem to be two types of strategies people have taken.
The first is the author persona-centric platform. This is the idea that you should use your blog/web site/social media persona etc. to talk about your book, your writing, and things that have to do with you book.
The second is the human-centric platform. This is the idea that the reader wants to get to know the person behind the book. They want to feel like you could be their bff and hear about your daily life and struggles.
I don't love either of these strategies. First off no one will keep coming back to your blog to have your books shoved at the constantly. That is no fun. Second, no one wants to hear about what you had for breakfast, lunch, and dinner unless they are a stalker. I think the middle ground has to be the key here. I think you have to talk about your book, but not too much. I also think you have to talk about your life, but not too much. Somehow we have to find a middle ground that will be interesting and engaging.
I will try to implement what I have learned here (wish me luck). Until next time,